So you're telling me Golf & Hip Hop is a thing?? Advertising Age wrote a pretty cool article about how Callaway Golf is forward thinking by using Hip Hop to reach millennials (Article Here). Pretty cool to see and not surprised at all by Callaway, they truly are the leaders in amazing golf content. It is also cool to know that we created our original most popular tee the Golf & Hip Hop and that so many of you have jumped on board and supported for some time now. I guess the question is, are we a super forward thinking golf brand too? The answer is YES and so are our customers. Thank You! (mic drop)