The Next Chapter of SwingJuice

SwingJuice Update: 

Effective July 6th, 2026, SwingJuice has new owners. I am excited to introduce myself and look forward to what's ahead for the brand and the SJ community.

Growing up as a caddie on a local golf course and being around the game for 35+ years, I have always been a fan of different brands, styles and golfers who carried their own look onto the course. 

From the early days of Ashworth, Puma and Nike; followed by industry giants like Peter Millar and category creators like Good Good, Bad Birdie, and Breezy; golfers have lot's of options before they tee it up!

In a category that never stops evolving, the SwingJuice team has done exceptional work— most recently carving out a real presence in the live selling arena on Whatnot in a remarkably short window. Our social following, loyal repeat customers, and the runway ahead all point to something worth betting on.

I couldn't be more excited to take on this next chapter and look forward to connecting with partners(new & old) and customers on new looks and keeping with many of the traditions that have made SwingJuice so successful.

Here's to building something cool and having some fun along the way! 

  -Joe Wilkie
  Owner-SwingJuice